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Tide tasked us with snapping mindless laundry zombies

out of their searing cycle and helping them switch to cold. 

​

AAF NSAC 3rd Place & Inspired by Insight Award Winner 2024

TIDE

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Introducing coldwashcore.

A cold-water spin on the classics.

Kyle the Laundry Zombie takes the Met Gala and Fashion Week.

Our actor bailed.

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Art: Eli Rothas / Shelby Traveller / Kayla Elmore

Copy: Mia Shumway

DP/Edit: Chad Ames

Strategy: Sarah Deakin / Jordan Lindsey / Lily Hansen / Shelby Moore / Hailee Kotter

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